MANAGEMENT APP - 2020
MANAGEY
Companies are able to clearly identify areas to improve in the company, and better the relationship between their customers and sales.
Customer reviews are crucially important for a company. It tells a lot about how well or poorly a company is doing to meet their consumer needs, and it can also be used by upper management to train employees and improve customer experience.
Managey is a responsive mobile first customer feedback platform to help retailers improve their customer experience by allowing shoppers to rate their interactions with store associates. Ultimately, this platform will offer detailed insights for retail managers to better coach and train their employees, improving their overall customer service strategy.
THE PROJECT
CHALLENGE & GOAL
To create a refreshed look and feel of a responsive mobile first platform for the Managey brand.
MY ROLE
UI Designer
Brand Designer
DURATION
4 Weeks
PLATFORM
Mobile
Store managers or upper management levels need a refreshed platform to check customer feedback analytics, in order to identify weak and strong areas of the company, and to improve those weak areas and better the relationship between customer experience and sales.
THE PROBLEM
RESEARCH
We started off by doing a visual analysis on several direct and indirect competitors. From the research, we noticed that among our competitors, they are using two main design directions: bold & fun, minimal & professional.
DESIGN PRINCIPLES
We converged 3 main design principles after gaining insights from researching those competitors, to guide us throughout our project.
PERSONAS
These two personas shared similar needs and pain points of wanting to get a better glance of the store’s performance, wanting a way to measure customer feedback and easily pinpoint the store’s weaknesses.
IDEATING WIREFRAMES
We were initially given the mobile wireframes for this project, however there were many problems within the wireframes and we had to ideate and pick out which elements should be included and which should be removed.
BRANDING
Logo exploration
My initial ideas for the logo was to use neutral colors that showcase professionalism and modesty, and the brand name MANAGEY came from “management”.
Keywords for logo: professional, minimalist, clean, and bold.
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